black & blue, refreshed & new.
To modernize the previous OIKOS branding and packaging, we created a mindful — and compelling —
master brand identity. Shifting to a more contemporary and sophisticated hue, dimensionalized logo, and streamlined architecture, we set the stage for future flavor introductions while increasing brand awareness and
sales for this premium package.
However, with the introduction of OIKOS Triple Zero, S² needed to depart from the master brand’s
color block in favor of something truly disruptive – black. Highlighting the product’s core benefits with
a unique, gender-neutral look and a bold simplicity, our solution really stands out in the over-crowded dairy case.