what we do.

S²’s mission is to create, maintain and grow powerful, authentic brands that sell. We offer a full range of holistic
strategy, design and production services at each point of a brand’s lifecycle. The result? Brands
that achieve category leadership and stay there for the long-term.

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brand strategy

At the heart of a great brand, is a great strategy. It’s the foundation on which brands are built. S²’s brand strategy provides a relevant differentiated positioning, engaging personality, and an inspiring vision for a brand’s future.

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brand identity

A brand identity brings the brand strategy to life, visually and verbally, to create deep emotional bonds. S²’s brand identities create holistic, proprietary experiences that embody the essence of a brand. 

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package design

One of the most iconic expressions of a brand’s identity is its retail package. S²’s designs are a careful balance of unique equity expression, addressing complex shopping needs that successfully break through the clutter at the moment of truth.

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structural design

Structural design brings brands to life in the third and fourth dimensions. S²’s industrial designs are engineered to maximize aesthetics, functionality, ergonomics, user experience, and sustainability.

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brand management

To ensure a holistic and proprietary brand experience across categories and touchpoints, S² empowers stakeholders with an array of robust and versatile brand management tools designed to unlock your brand’s full potential.

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audits, research & analysis

S²’s audits, research and analytical insights provides the information needed to make faster, more informed decisions, achieve long-term milestones, take advantage of short-term opportunities, and always stay proactive.

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ideation & concept development

S²’s ideation and concept development services inspire clients to innovate and grow. We push brands into uncharted territory in a strategic way that stays true to the brand.

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brand stewardship

Working closely with clients as a brand steward, S² maximizes efficiency by fostering collaboration of all stakeholders, increasing speed to market, and ensuring consistent delivery of the brand’s promise.