fresh. fun. innovative.

Leveraging Golden Platter’s niche appeal, S² developed a brand personality for their new Chicken Waffle line,
appealing to all millennials. Along with fun, quirky typography, color and graphics, we created a 360 degree package experience speaking to the versatility of “The Anytime, Anywhere Waffle™” — as a snack as well as any meal from breakfast to lunch to dinner. The packaging speaks to this target audience in a visual and edible language they understand.