When you’re #1, you still need to protect your position! Introducing, Dannon’s new, all-natural reformulation and S²’s master brand refresh. The clean, evolved logo, flavor callout, and recreated, friendlier Bongo makes Danimals more accessible to tweens, kids 5-9 and compatible with media advertising. Delicious, healthful imagery and the familiar red color block reassures Mom while retaining the engaging elements her little ones love. Danimals successfully remains the #1 Kids yogurt brand.